{"id":14868,"date":"2026-09-22T18:09:40","date_gmt":"2026-09-22T11:09:40","guid":{"rendered":"https:\/\/shellaweb.com\/?page_id=14868"},"modified":"2026-09-22T18:45:22","modified_gmt":"2026-09-22T11:45:22","slug":"bezoes-shoe-care","status":"publish","type":"page","link":"https:\/\/shellaweb.com\/en\/bezoes-shoe-care\/","title":{"rendered":"BeZoes Shoe Care Products"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<!--\r\nSHELLA \/ BEZOES PRODUCT LANDING PAGE\r\nJSComposer-compatible: paste into Raw HTML \/ HTML element.\r\nNo <html>, <head>, or <body> wrapper required.\r\n\r\nSEO TITLE:\r\nBeZoes Shoe Care Products | Sneaker Cleaner, Whitener & Sole Care\r\n\r\nMETA DESCRIPTION:\r\nDiscover BeZoes Shoe Care by SHELLA: Liquid Cleaner, RTU Foam, Whitener, Sole Sauce Icy, Brightener, Darkerner and Saddle Soap for professional footwear care.\r\n\r\nPRIMARY KEYWORDS:\r\nBeZoes, BeZoes shoe cleaner, BeZoes Liquid Cleaner, BeZoes RTU Foam,\r\nBeZoes Whitener, Sole Sauce Icy, shoe cleaner Surabaya, sneaker cleaner,\r\nshoe whitener, sole care, leather saddle soap, SHELLA shoe care\r\n\r\nCANONICAL:\r\nhttps:\/\/shellaweb.com\/en\/shoes-care\/\r\n\r\nNOTE:\r\nReplace image URLs with your final product photography when available.\r\nRecommended hero marketing headline\r\n\r\nFor the page, I would use:\r\n\r\n\u201cClean Smarter. Care Deeper. Keep Your Shoes Brilliant.\u201d\r\n\r\nAnd the supporting brand line:\r\n\r\n\u201cBeZoes \u2014 Engineered for Brilliant Footwear.\u201d\r\n\r\nThis gives BeZoes a stronger identity than simply calling it a \u201cshoe cleaner.\u201d It also fits SHELLA's existing \u201cDriven By Science \/ Engineered for Brilliants\u201d positioning and its current shoe-care content.\r\n\r\nOne particularly useful SEO strategy is to make BeZoes the product entity\/topic while keeping \u201cShoe Cleaning Surabaya\u201d and \u201cProfessional Shoe Care Surabaya\u201d as the local-service topics. That creates a natural relationship between the product landing page and SHELLA's existing shoe-cleaning service rather than making the product page compete directly with the service page. SHELLA's existing shoe-care page already supports this topical structure.\r\n\r\nThe current Google business result also shows 5.0\/5 from 317 reviews, but I deliberately did not put 317\/5.0 into the JSON-LD aggregateRating because your page should only publish a review count that you are comfortable verifying and maintaining.\r\n-->\r\n\r\n<section id=\"bezoes-products\" class=\"bz-page\">\r\n\r\n<style>\r\n#bezoes-products{\r\n  --bz-blue:#0877c9;\r\n  --bz-dark:#071d32;\r\n  --bz-cyan:#16b9e8;\r\n  --bz-light:#f4faff;\r\n  --bz-border:#dcebf5;\r\n  --bz-text:#263746;\r\n  --bz-white:#fff;\r\n  font-family:inherit;\r\n  color:var(--bz-text);\r\n  line-height:1.7;\r\n  overflow:hidden;\r\n}\r\n\r\n#bezoes-products *{box-sizing:border-box}\r\n\r\n#bezoes-products a{\r\n  color:var(--bz-blue);\r\n  text-decoration:none;\r\n}\r\n\r\n#bezoes-products img{\r\n  max-width:100%;\r\n  height:auto;\r\n  display:block;\r\n}\r\n\r\n.bz-container{\r\n  width:min(1180px,92%);\r\n  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background:#fff;\r\n  border:1px solid var(--bz-border);\r\n}\r\n\r\n.bz-material strong{\r\n  display:block;\r\n  color:var(--bz-dark);\r\n  margin-bottom:5px;\r\n}\r\n\r\n.bz-compare{\r\n  overflow-x:auto;\r\n}\r\n\r\n.bz-compare table{\r\n  width:100%;\r\n  min-width:760px;\r\n  border-collapse:collapse;\r\n  background:#fff;\r\n  border-radius:16px;\r\n  overflow:hidden;\r\n}\r\n\r\n.bz-compare th,\r\n.bz-compare td{\r\n  padding:15px;\r\n  border-bottom:1px solid var(--bz-border);\r\n  text-align:left;\r\n  vertical-align:top;\r\n}\r\n\r\n.bz-compare th{\r\n  background:#eaf7fd;\r\n  color:var(--bz-dark);\r\n}\r\n\r\n.bz-faq{\r\n  display:grid;\r\n  gap:12px;\r\n}\r\n\r\n.bz-faq details{\r\n  background:#fff;\r\n  border:1px solid var(--bz-border);\r\n  border-radius:14px;\r\n  padding:18px 20px;\r\n}\r\n\r\n.bz-faq summary{\r\n  cursor:pointer;\r\n  font-weight:800;\r\n  color:var(--bz-dark);\r\n}\r\n\r\n.bz-cta{\r\n  margin:70px auto;\r\n  width:min(1120px,92%);\r\n  padding:55px;\r\n  border-radius:28px;\r\n  color:#fff;\r\n  background:\r\n    radial-gradient(circle at 90% 10%,rgba(31,194,238,.35),transparent 30%),\r\n    linear-gradient(135deg,#06213a,#0877c9);\r\n  text-align:center;\r\n}\r\n\r\n.bz-cta h2{\r\n  color:#fff;\r\n  font-size:clamp(30px,4vw,46px);\r\n  line-height:1.1;\r\n  margin:0 0 14px;\r\n}\r\n\r\n.bz-cta p{\r\n  max-width:760px;\r\n  margin:0 auto;\r\n  color:#e6f6ff;\r\n}\r\n\r\n.bz-social{\r\n  display:flex;\r\n  flex-wrap:wrap;\r\n  justify-content:center;\r\n  gap:10px;\r\n  margin-top:25px;\r\n}\r\n\r\n.bz-social a{\r\n  color:#fff;\r\n  border:1px solid rgba(255,255,255,.3);\r\n  padding:9px 14px;\r\n  border-radius:999px;\r\n  font-size:13px;\r\n}\r\n\r\n.bz-note{\r\n  font-size:13px;\r\n  color:#6a7985;\r\n  margin-top:20px;\r\n}\r\n\r\n.bz-nap{\r\n  text-align:center;\r\n  padding:30px 0 50px;\r\n}\r\n\r\n.bz-nap strong{\r\n  color:var(--bz-dark);\r\n}\r\n\r\n@media(max-width:980px){\r\n  .bz-products{grid-template-columns:repeat(2,1fr)}\r\n  .bz-materials{grid-template-columns:repeat(2,1fr)}\r\n  .bz-intro{grid-template-columns:1fr}\r\n  .bz-system{grid-template-columns:1fr}\r\n}\r\n\r\n@media(max-width:620px){\r\n  .bz-hero{min-height:570px}\r\n  .bz-hero h1{font-size:42px}\r\n  .bz-section{padding:55px 0}\r\n  .bz-products{grid-template-columns:1fr}\r\n  .bz-materials{grid-template-columns:1fr}\r\n  .bz-cta{padding:38px 22px}\r\n}\r\n<\/style>\r\n\r\n<!-- HERO -->\r\n\r\n<section class=\"bz-hero\">\r\n  <div class=\"bz-hero-inner\">\r\n\r\n\r\n<span class=\"bz-eyebrow\">SHELLA Shoe Care Technology<\/span>\r\n\r\n<div class=\"bz-kicker\">BEZOES \u2022 ENGINEERED FOR BRILLIANT FOOTWEAR<\/div>\r\n\r\n<h1>\r\n  Clean Smarter.<br>\r\n  Care Deeper.<br>\r\n  Keep Your Shoes Brilliant.\r\n<\/h1>\r\n\r\n<p>\r\n  Meet <strong>BeZoes<\/strong> \u2014 a modular shoe-care product system developed\r\n  for controlled cleaning, whitening, sole care, color enhancement and\r\n  leather maintenance.\r\n<\/p>\r\n\r\n<div class=\"bz-actions\">\r\n  <a class=\"bz-btn bz-btn-primary\"\r\n     href=\"https:\/\/wa.me\/6281326235096?text=Hello%20SHELLA%2C%20I%20want%20to%20ask%20about%20BeZoes%20products.\"\r\n     target=\"_blank\" rel=\"noopener\">\r\n    Ask About BeZoes\r\n  <\/a>\r\n\r\n  <a class=\"bz-btn bz-btn-secondary\"\r\n     href=\"https:\/\/shellaweb.com\/id\/shoes-care\/\">\r\n    Explore Shoe Care Guide\r\n  <\/a>\r\n<\/div>\r\n\r\n<div class=\"bz-proof\">\r\n  <span>Controlled Cleaning<\/span>\r\n  <span>Material-Aware Care<\/span>\r\n  <span>Professional Shoe Care<\/span>\r\n  <span>Science-Driven<\/span>\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- INTRO -->\r\n\r\n<section class=\"bz-section\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-intro\">\r\n\r\n  <div>\r\n    <span class=\"bz-eyebrow\">More Than A Cleaner<\/span>\r\n\r\n    <div class=\"bz-heading\">\r\n      <h2>\r\n        One shoe. One material. One appropriate treatment.\r\n      <\/h2>\r\n\r\n      <p>\r\n        Footwear is not made from one material \u2014 and it should not be\r\n        treated with one aggressive cleaning method.\r\n      <\/p>\r\n\r\n      <p>\r\n        BeZoes is designed around a simple principle:\r\n        <strong>match the product to the material, soil, finish and desired result.<\/strong>\r\n      <\/p>\r\n\r\n      <p>\r\n        From everyday sneaker cleaning to white-shoe brightening,\r\n        sole-care treatment and compatible leather care, BeZoes gives\r\n        shoe-care professionals and enthusiasts a more structured way\r\n        to approach footwear maintenance.\r\n      <\/p>\r\n    <\/div>\r\n\r\n    <a class=\"bz-btn bz-btn-primary\"\r\n       style=\"background:#0877c9;color:#fff!important\"\r\n       href=\"https:\/\/shellaweb.com\/id\/layanan\/laundry-sepatu-surabaya\/\">\r\n      See Professional Shoe Care\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <div class=\"bz-feature-image\">\r\n    <img decoding=\"async\"\r\n      src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Feature-Image-Prompt.jpg\"\r\n      alt=\"Professional BeZoes inspired shoe care and sneaker cleaning treatment by SHELLA Laundry\"\r\n      loading=\"lazy\">\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- PRODUCT RANGE -->\r\n\r\n<section class=\"bz-section alt\" id=\"bezoes-product-range\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">The BeZoes System<\/span>\r\n  <h2>Seven products. Different jobs. One shoe-care philosophy.<\/h2>\r\n  <p>\r\n    Choose the right BeZoes product according to the footwear material,\r\n    cleaning objective and desired finish.\r\n  <\/p>\r\n<\/div>\r\n\r\n<div class=\"bz-products\">\r\n\r\n  <!-- 01 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Liquid-Cleaner-100ml-shoe-cleaning-product.jpg\"\r\n        alt=\"BeZoes Liquid Cleaner 100ml shoe cleaning product\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">100 ml<\/span>\r\n    <h3>BeZoes Liquid Cleaner<\/h3>\r\n\r\n    <p>\r\n      A precision liquid cleaner for controlled footwear cleaning.\r\n      Ideal when the operator wants to manage product quantity,\r\n      agitation and application area.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">PRECISION CLEANING<\/span>\r\n  <\/article>\r\n\r\n\r\n  <!-- 02 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-RTU-Foam-60ml-ready-to-use-sneaker-cleaner.jpg\"\r\n        alt=\"BeZoes RTU Foam 60ml ready to use sneaker cleaner\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">60 ml \u2022 READY TO USE<\/span>\r\n    <h3>BeZoes RTU Foam<\/h3>\r\n\r\n    <p>\r\n      Ready-to-use foam designed for quick and controlled shoe cleaning.\r\n      The foam format helps target the application area while supporting\r\n      efficient mechanical cleaning.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">READY-TO-USE FOAM<\/span>\r\n  <\/article>\r\n\r\n\r\n  <!-- 03 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Whitener-100ml-with-sponge-for-white-footwear.jpg\"\r\n        alt=\"BeZoes Whitener 100ml with sponge for white footwear\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">100 ml + SPONGE<\/span>\r\n    <h3>BeZoes Whitener<\/h3>\r\n\r\n    <p>\r\n      A cosmetic whitening treatment for compatible white footwear\r\n      surfaces. Useful for refreshing appearance, covering suitable\r\n      discoloration and improving visual brightness.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">WHITE SHOE CARE<\/span>\r\n  <\/article>\r\n\r\n\r\n  <!-- 04 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Brightener-100ml-for-Converse-style-white-soles.jpg\"\r\n        alt=\"BeZoes Sole Sauce Icy 250ml sole care treatment\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">250 ml<\/span>\r\n    <h3>BeZoes Sole Sauce Icy<\/h3>\r\n\r\n    <p>\r\n      A specialty sole-care treatment for selected yellowed or\r\n      oxidized-looking sole and midsole surfaces. Material testing\r\n      and controlled application are recommended.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">SOLE DE-OX CARE<\/span>\r\n  <\/article>\r\n\r\n\r\n  <!-- 05 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Brightener-100ml-for-Converse-style-white-soles.jpg\"\r\n        alt=\"BeZoes Brightener 100ml for Converse style white soles\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">100 ml<\/span>\r\n    <h3>BeZoes Brightener<\/h3>\r\n\r\n    <p>\r\n      Designed for appearance-enhancement applications where additional\r\n      brightness is desired. Particularly useful for suitable white\r\n      sole areas such as classic canvas sneaker styles.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">BRIGHTNESS BOOST<\/span>\r\n  <\/article>\r\n\r\n\r\n  <!-- 06 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Saddle-Soap-leather-footwear-cleaning-and-care.jpg\"\r\n        alt=\"BeZoes Darkerner color restoration shoe care product\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">COLOR CARE<\/span>\r\n    <h3>BeZoes Darkerner<\/h3>\r\n\r\n    <p>\r\n      A color-enhancement concept for compatible dark footwear surfaces.\r\n      Developed for restoring a richer visual appearance while\r\n      supporting controlled finishing.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">DARK COLOR CARE<\/span>\r\n  <\/article>\r\n\r\n\r\n  <!-- 07 -->\r\n  <article class=\"bz-card\">\r\n    <div class=\"bz-card-image\">\r\n      <img decoding=\"async\"\r\n        src=\"https:\/\/shellaweb.com\/wp-content\/uploads\/2026\/09\/BeZoes-Saddle-Soap-leather-footwear-cleaning-and-care-1.jpg\"\r\n        alt=\"BeZoes Saddle Soap leather footwear cleaning and care\"\r\n        loading=\"lazy\">\r\n    <\/div>\r\n\r\n    <span class=\"bz-size\">LEATHER CARE<\/span>\r\n    <h3>BeZoes Saddle Soap<\/h3>\r\n\r\n    <p>\r\n      A dedicated leather-care cleaning option for compatible leather\r\n      footwear. Designed for a more appropriate approach to leather\r\n      surfaces than using general sneaker cleaners.\r\n    <\/p>\r\n\r\n    <span class=\"bz-tag\">LEATHER CARE<\/span>\r\n  <\/article>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- PRODUCT POSITIONING -->\r\n\r\n<section class=\"bz-section\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">Marketing Position<\/span>\r\n  <h2>From \u201cshoe cleaner\u201d to a complete footwear-care system.<\/h2>\r\n  <p>\r\n    BeZoes allows SHELLA to communicate a stronger product story:\r\n    different problems deserve different treatment strategies.\r\n  <\/p>\r\n<\/div>\r\n\r\n<div class=\"bz-system\">\r\n\r\n  <div class=\"bz-system-card\">\r\n    <span class=\"bz-number\">01 \/ CLEAN<\/span>\r\n    <h3>Remove Surface Soil<\/h3>\r\n    <p>\r\n      Start with Liquid Cleaner or RTU Foam according to the material,\r\n      soil level and preferred application method.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <div class=\"bz-system-card\">\r\n    <span class=\"bz-number\">02 \/ RESTORE<\/span>\r\n    <h3>Recover Appearance<\/h3>\r\n    <p>\r\n      For suitable white or aged footwear, use Whitener, Brightener\r\n      or Sole Sauce Icy according to the condition and substrate.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <div class=\"bz-system-card\">\r\n    <span class=\"bz-number\">03 \/ FINISH<\/span>\r\n    <h3>Care For The Material<\/h3>\r\n    <p>\r\n      Darkerner and Saddle Soap support specialized finishing and\r\n      material-specific care where appropriate.\r\n    <\/p>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- MATERIAL MATCHING -->\r\n\r\n<section class=\"bz-section alt\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">Material First<\/span>\r\n  <h2>Know the shoe before choosing the chemistry.<\/h2>\r\n  <p>\r\n    Professional shoe care starts with inspection. Material, coating,\r\n    color, construction, adhesive condition and stain type can all\r\n    influence the treatment.\r\n  <\/p>\r\n<\/div>\r\n\r\n<div class=\"bz-materials\">\r\n\r\n  <div class=\"bz-material\">\r\n    <strong>Canvas<\/strong>\r\n    <span>Controlled cleaning and suitable brightening care.<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"bz-material\">\r\n    <strong>Synthetic<\/strong>\r\n    <span>Low-excess application with controlled agitation.<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"bz-material\">\r\n    <strong>Leather<\/strong>\r\n    <span>Use leather-compatible care and avoid unsuitable chemistry.<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"bz-material\">\r\n    <strong>Rubber \/ Sole<\/strong>\r\n    <span>Use dedicated sole-care treatment when appropriate.<\/span>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n<p class=\"bz-note\">\r\n  Always inspect and patch-test an inconspicuous area first. Results can\r\n  vary according to material, age, coating, previous treatment,\r\n  oxidation and footwear construction.\r\n<\/p>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- COMPARISON -->\r\n\r\n<section class=\"bz-section\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">Choose Your BeZoes<\/span>\r\n  <h2>Which BeZoes product fits the job?<\/h2>\r\n<\/div>\r\n\r\n<div class=\"bz-compare\">\r\n\r\n  <table>\r\n    <thead>\r\n      <tr>\r\n        <th>Product<\/th>\r\n        <th>Primary Purpose<\/th>\r\n        <th>Ideal Application<\/th>\r\n        <th>Format<\/th>\r\n      <\/tr>\r\n    <\/thead>\r\n\r\n    <tbody>\r\n      <tr>\r\n        <td><strong>Liquid Cleaner<\/strong><\/td>\r\n        <td>Controlled cleaning<\/td>\r\n        <td>Sneaker surface cleaning<\/td>\r\n        <td>100 ml<\/td>\r\n      <\/tr>\r\n\r\n      <tr>\r\n        <td><strong>RTU Foam<\/strong><\/td>\r\n        <td>Ready-to-use cleaning<\/td>\r\n        <td>Fast controlled foam application<\/td>\r\n        <td>60 ml<\/td>\r\n      <\/tr>\r\n\r\n      <tr>\r\n        <td><strong>Whitener<\/strong><\/td>\r\n        <td>Cosmetic whitening<\/td>\r\n        <td>Suitable white uppers<\/td>\r\n        <td>100 ml + sponge<\/td>\r\n      <\/tr>\r\n\r\n      <tr>\r\n        <td><strong>Sole Sauce Icy<\/strong><\/td>\r\n        <td>Sole appearance restoration<\/td>\r\n        <td>Selected yellowed \/ oxidized-looking soles<\/td>\r\n        <td>250 ml<\/td>\r\n      <\/tr>\r\n\r\n      <tr>\r\n        <td><strong>Brightener<\/strong><\/td>\r\n        <td>Brightness enhancement<\/td>\r\n        <td>Suitable white sole areas<\/td>\r\n        <td>100 ml<\/td>\r\n      <\/tr>\r\n\r\n      <tr>\r\n        <td><strong>Darkerner<\/strong><\/td>\r\n        <td>Dark-color enhancement<\/td>\r\n        <td>Compatible dark footwear<\/td>\r\n        <td>Specialty care<\/td>\r\n      <\/tr>\r\n\r\n      <tr>\r\n        <td><strong>Saddle Soap<\/strong><\/td>\r\n        <td>Leather cleaning & care<\/td>\r\n        <td>Compatible leather footwear<\/td>\r\n        <td>Leather care<\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- WHY SHELLA -->\r\n\r\n<section class=\"bz-section alt\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">Powered By Experience<\/span>\r\n  <h2>BeZoes is part of SHELLA's professional shoe-care philosophy.<\/h2>\r\n\r\n  <p>\r\n    SHELLA approaches footwear cleaning as a treatment process rather\r\n    than simply washing a pair of shoes.\r\n  <\/p>\r\n\r\n  <p>\r\n    Inspection, material identification, product selection, mechanical\r\n    action, drying and final quality checking all contribute to the\r\n    final result.\r\n  <\/p>\r\n<\/div>\r\n\r\n<div class=\"bz-system\">\r\n\r\n  <div class=\"bz-system-card\">\r\n    <span class=\"bz-number\">INSPECT<\/span>\r\n    <h3>Know What You Are Cleaning<\/h3>\r\n    <p>\r\n      Identify material, color, construction, coating and existing\r\n      damage before treatment.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <div class=\"bz-system-card\">\r\n    <span class=\"bz-number\">SELECT<\/span>\r\n    <h3>Choose The Right Product<\/h3>\r\n    <p>\r\n      Match the chemistry and application method to the cleaning\r\n      objective rather than forcing one product onto every shoe.\r\n    <\/p>\r\n  <\/div>\r\n\r\n  <div class=\"bz-system-card\">\r\n    <span class=\"bz-number\">CONTROL<\/span>\r\n    <h3>Clean With Precision<\/h3>\r\n    <p>\r\n      Control product quantity, moisture, dwell time, brush pressure\r\n      and drying according to the footwear.\r\n    <\/p>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- INTERNAL LINKS -->\r\n\r\n<section class=\"bz-section\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">Explore More<\/span>\r\n  <h2>Learn the science behind shoe care.<\/h2>\r\n<\/div>\r\n\r\n<div class=\"bz-products\">\r\n\r\n  <a class=\"bz-card\" href=\"https:\/\/shellaweb.com\/id\/shoes-care\/\">\r\n    <h3>Shoes & Care Guide<\/h3>\r\n    <p>\r\n      Learn about sneaker cleaning, stains, whitening, leather care,\r\n      sole care and cleaning chemistry.\r\n    <\/p>\r\n    <span class=\"bz-tag\">READ GUIDE \u2192<\/span>\r\n  <\/a>\r\n\r\n  <a class=\"bz-card\"\r\n     href=\"https:\/\/shellaweb.com\/layanan\/laundry-sepatu-surabaya\/\">\r\n    <h3>Professional Shoe Cleaning<\/h3>\r\n    <p>\r\n      Discover SHELLA's professional shoe cleaning and treatment\r\n      workflow in Surabaya.\r\n    <\/p>\r\n    <span class=\"bz-tag\">VIEW SERVICE \u2192<\/span>\r\n  <\/a>\r\n\r\n  <a class=\"bz-card\"\r\n     href=\"https:\/\/shellaweb.com\/services\/dry-clean-surabaya\/\">\r\n    <h3>Wet & Dry Cleaning<\/h3>\r\n    <p>\r\n      Explore SHELLA's professional approach to wet cleaning,\r\n      dry cleaning and specialized garment care.\r\n    <\/p>\r\n    <span class=\"bz-tag\">EXPLORE \u2192<\/span>\r\n  <\/a>\r\n\r\n  <a class=\"bz-card\"\r\n     href=\"https:\/\/news.shellaweb.com\/\">\r\n    <h3>SHELLA News & Science<\/h3>\r\n    <p>\r\n      Explore cleaning chemistry, stain science and professional\r\n      laundry-care education.\r\n    <\/p>\r\n    <span class=\"bz-tag\">READ NEWS \u2192<\/span>\r\n  <\/a>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- OUTBOUND EDUCATIONAL LINKS -->\r\n\r\n<section class=\"bz-section alt\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">Further Reading<\/span>\r\n  <h2>Good shoe care starts with good information.<\/h2>\r\n\r\n  <p>\r\n    For broader cleaning and material-care education, explore established\r\n    industry resources alongside SHELLA's practical guides.\r\n  <\/p>\r\n<\/div>\r\n\r\n<div class=\"bz-system\">\r\n\r\n  <div class=\"bz-system-card\">\r\n    <h3>American Cleaning Institute<\/h3>\r\n    <p>\r\n      Educational information about cleaning chemistry and how\r\n      cleaning products work.\r\n    <\/p>\r\n    <a href=\"https:\/\/www.cleaninginstitute.org\/\"\r\n       target=\"_blank\"\r\n       rel=\"noopener nofollow\">\r\n      Visit ACI \u2192\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <div class=\"bz-system-card\">\r\n    <h3>Leather Working Group<\/h3>\r\n    <p>\r\n      Learn more about leather production, environmental practices\r\n      and leather-related information.\r\n    <\/p>\r\n    <a href=\"https:\/\/www.leatherworkinggroup.com\/\"\r\n       target=\"_blank\"\r\n       rel=\"noopener nofollow\">\r\n      Visit LWG \u2192\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <div class=\"bz-system-card\">\r\n    <h3>Material-Aware Care<\/h3>\r\n    <p>\r\n      Always follow the footwear manufacturer's care instructions\r\n      where available.\r\n    <\/p>\r\n    <a href=\"https:\/\/shellaweb.com\/id\/shoes-care\/\">\r\n      SHELLA Shoe Care Guide \u2192\r\n    <\/a>\r\n  <\/div>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- FAQ -->\r\n\r\n<section class=\"bz-section\" id=\"bezoes-faq\">\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<div class=\"bz-heading\">\r\n  <span class=\"bz-eyebrow\">FAQ<\/span>\r\n  <h2>Frequently Asked Questions About BeZoes<\/h2>\r\n<\/div>\r\n\r\n<div class=\"bz-faq\">\r\n\r\n  <details>\r\n    <summary>What is BeZoes?<\/summary>\r\n    <p>\r\n      BeZoes is a SHELLA shoe-care product family designed for different\r\n      footwear-care tasks including cleaning, foaming, whitening,\r\n      sole care, brightness enhancement, dark-color enhancement and\r\n      leather care.\r\n    <\/p>\r\n  <\/details>\r\n\r\n  <details>\r\n    <summary>What is the difference between Liquid Cleaner and RTU Foam?<\/summary>\r\n    <p>\r\n      Liquid Cleaner provides a controlled liquid application, while\r\n      RTU Foam is a ready-to-use foam format designed for convenient\r\n      and targeted cleaning. The appropriate choice depends on the shoe,\r\n      soil level and cleaning workflow.\r\n    <\/p>\r\n  <\/details>\r\n\r\n  <details>\r\n    <summary>Can BeZoes Whitener remove yellowing from shoe soles?<\/summary>\r\n    <p>\r\n      BeZoes Whitener is positioned primarily as a cosmetic whitening\r\n      product for suitable surfaces. Sole yellowing and oxidation can\r\n      require a different treatment approach, such as a dedicated sole\r\n      treatment. Always identify the material before application.\r\n    <\/p>\r\n  <\/details>\r\n\r\n  <details>\r\n    <summary>What is BeZoes Sole Sauce Icy used for?<\/summary>\r\n    <p>\r\n      Sole Sauce Icy is designed for selected sole-care applications,\r\n      particularly where yellowing or oxidation affects the appearance.\r\n      Results depend on the sole material, oxidation level and treatment\r\n      conditions.\r\n    <\/p>\r\n  <\/details>\r\n\r\n  <details>\r\n    <summary>Is BeZoes safe for every type of shoe?<\/summary>\r\n    <p>\r\n      No cleaning product should automatically be assumed suitable for\r\n      every footwear material. Always check the manufacturer's care\r\n      guidance, inspect the shoe and perform a small inconspicuous-area\r\n      test before full application.\r\n    <\/p>\r\n  <\/details>\r\n\r\n  <details>\r\n    <summary>Can BeZoes be used for professional shoe cleaning?<\/summary>\r\n    <p>\r\n      Yes. BeZoes is presented as part of SHELLA's professional shoe-care\r\n      ecosystem. Professional treatment should still be based on material\r\n      identification, product selection, controlled application and\r\n      appropriate drying.\r\n    <\/p>\r\n  <\/details>\r\n\r\n  <details>\r\n    <summary>Where can I ask about BeZoes products?<\/summary>\r\n    <p>\r\n      Contact SHELLA through WhatsApp for product availability,\r\n      application guidance and professional shoe-care questions.\r\n    <\/p>\r\n  <\/details>\r\n\r\n<\/div>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- CTA -->\r\n\r\n<section class=\"bz-cta\">\r\n\r\n  <h2>\r\n    Your Shoes Deserve More Than Just Clean.\r\n  <\/h2>\r\n\r\n  <p>\r\n    Discover the BeZoes approach to footwear care \u2014 engineered around\r\n    controlled cleaning, material awareness and brilliant results.\r\n  <\/p>\r\n\r\n  <div class=\"bz-actions\" style=\"justify-content:center\">\r\n\r\n\r\n<a class=\"bz-btn bz-btn-primary\"\r\n   href=\"https:\/\/wa.me\/6281326235096?text=Hello%20SHELLA%2C%20I%20would%20like%20to%20order%20or%20ask%20about%20BeZoes.\"\r\n   target=\"_blank\"\r\n   rel=\"noopener\">\r\n  WhatsApp SHELLA\r\n<\/a>\r\n\r\n<a class=\"bz-btn bz-btn-secondary\"\r\n   href=\"https:\/\/shellaweb.com\/id\/layanan\/laundry-sepatu-surabaya\/\">\r\n  Professional Shoe Care\r\n<\/a>\r\n\r\n\r\n  <\/div>\r\n\r\n  <div class=\"bz-social\">\r\n\r\n\r\n<a href=\"https:\/\/www.instagram.com\/shellalaundry.express\/\"\r\n   target=\"_blank\"\r\n   rel=\"noopener\">\r\n  Instagram\r\n<\/a>\r\n\r\n<a href=\"https:\/\/www.tiktok.com\/@shellalaundry\"\r\n   target=\"_blank\"\r\n   rel=\"noopener\">\r\n  TikTok\r\n<\/a>\r\n\r\n<a href=\"https:\/\/www.youtube.com\/@shellalaundry\"\r\n   target=\"_blank\"\r\n   rel=\"noopener\">\r\n  YouTube\r\n<\/a>\r\n\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n<!-- NAP -->\r\n\r\n<section class=\"bz-nap\">\r\n\r\n  <div class=\"bz-container\">\r\n\r\n\r\n<span class=\"bz-eyebrow\">SHELLA Laundry & Dry Clean Surabaya<\/span>\r\n\r\n<p>\r\n  <strong>Professional Shoe Care & BeZoes Product System<\/strong><br>\r\n  Jl. Nginden VI B No.1B, Nginden Jangkungan, Kec. Sukolilo,\r\n  Surabaya, Jawa Timur 60118<br>\r\n  WhatsApp:\r\n  <a href=\"https:\/\/wa.me\/6281326235096\">\r\n    +62 813-2623-5096\r\n  <\/a>\r\n<\/p>\r\n\r\n<p class=\"bz-note\">\r\n  BeZoes product performance can vary according to footwear material,\r\n  previous treatments, condition and application method. Always test\r\n  before full application and follow applicable manufacturer-care\r\n  instructions.\r\n<\/p>\r\n\r\n\r\n  <\/div>\r\n\r\n<\/section>\r\n\r\n<!-- JSON-LD: PRODUCT \/ ORGANIZATION \/ LOCAL BUSINESS \/ BREADCRUMB \/ FAQ -->\r\n\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\":\"https:\/\/schema.org\",\r\n  \"@graph\":[\r\n\r\n    {\r\n      \"@type\":\"WebPage\",\r\n      \"@id\":\"https:\/\/shellaweb.com\/en\/shoes-care\/#bezoes-products\",\r\n      \"url\":\"https:\/\/shellaweb.com\/en\/shoes-care\/\",\r\n      \"name\":\"BeZoes Shoe Care Products | Sneaker Cleaner, Whitener & Sole Care\",\r\n      \"description\":\"BeZoes shoe-care products by SHELLA including Liquid Cleaner, RTU Foam, Whitener, Sole Sauce Icy, Brightener, Darkerner and Saddle Soap.\",\r\n      \"isPartOf\":{\r\n        \"@type\":\"WebSite\",\r\n        \"@id\":\"https:\/\/shellaweb.com\/#website\",\r\n        \"url\":\"https:\/\/shellaweb.com\/\"\r\n      }\r\n    },\r\n\r\n    {\r\n      \"@type\":\"Brand\",\r\n      \"@id\":\"https:\/\/shellaweb.com\/#bezoes-brand\",\r\n      \"name\":\"BeZoes\",\r\n      \"url\":\"https:\/\/shellaweb.com\/en\/shoes-care\/\"\r\n    },\r\n\r\n    {\r\n      \"@type\":\"ItemList\",\r\n      \"@id\":\"https:\/\/shellaweb.com\/en\/shoes-care\/#bezoes-list\",\r\n      \"name\":\"BeZoes Shoe Care Product Range\",\r\n      \"numberOfItems\":7,\r\n      \"itemListElement\":[\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":1,\r\n          \"name\":\"BeZoes Liquid Cleaner 100ml\"\r\n        },\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":2,\r\n          \"name\":\"BeZoes RTU Foam 60ml\"\r\n        },\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":3,\r\n          \"name\":\"BeZoes Whitener 100ml with Sponge\"\r\n        },\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":4,\r\n          \"name\":\"BeZoes Sole Sauce Icy 250ml\"\r\n        },\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":5,\r\n          \"name\":\"BeZoes Brightener 100ml\"\r\n        },\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":6,\r\n          \"name\":\"BeZoes Darkerner\"\r\n        },\r\n\r\n        {\r\n          \"@type\":\"ListItem\",\r\n          \"position\":7,\r\n          \"name\":\"BeZoes Saddle Soap\"\r\n        }\r\n\r\n      ]\r\n    },\r\n\r\n    {\r\n      \"@type\":\"LocalBusiness\",\r\n      \"@id\":\"https:\/\/shellaweb.com\/#localbusiness\",\r\n      \"name\":\"Shella Laundry & Dry Clean Surabaya\",\r\n      \"url\":\"https:\/\/shellaweb.com\/\",\r\n      \"telephone\":\"+6281326235096\",\r\n      \"address\":{\r\n        \"@type\":\"PostalAddress\",\r\n        \"streetAddress\":\"Jl. 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