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SHELLA Shoe Care Technology
Clean Smarter.
Care Deeper.
Keep Your Shoes Brilliant.
Meet BeZoes — a modular shoe-care product system developed
for controlled cleaning, whitening, sole care, color enhancement and
leather maintenance.
Material-Aware Care
Professional Shoe Care
Science-Driven
One shoe. One material. One appropriate treatment.
Footwear is not made from one material — and it should not be
treated with one aggressive cleaning method.
BeZoes is designed around a simple principle:
match the product to the material, soil, finish and desired result.
From everyday sneaker cleaning to white-shoe brightening,
sole-care treatment and compatible leather care, BeZoes gives
shoe-care professionals and enthusiasts a more structured way
to approach footwear maintenance.
Seven products. Different jobs. One shoe-care philosophy.
Choose the right BeZoes product according to the footwear material,
cleaning objective and desired finish.
100 ml
BeZoes Liquid Cleaner
A precision liquid cleaner for controlled footwear cleaning.
Ideal when the operator wants to manage product quantity,
agitation and application area.
PRECISION CLEANING
60 ml • READY TO USE
BeZoes RTU Foam
Ready-to-use foam designed for quick and controlled shoe cleaning.
The foam format helps target the application area while supporting
efficient mechanical cleaning.
READY-TO-USE FOAM
100 ml + SPONGE
BeZoes Whitener
A cosmetic whitening treatment for compatible white footwear
surfaces. Useful for refreshing appearance, covering suitable
discoloration and improving visual brightness.
WHITE SHOE CARE
250 ml
BeZoes Sole Sauce Icy
A specialty sole-care treatment for selected yellowed or
oxidized-looking sole and midsole surfaces. Material testing
and controlled application are recommended.
SOLE DE-OX CARE
100 ml
BeZoes Brightener
Designed for appearance-enhancement applications where additional
brightness is desired. Particularly useful for suitable white
sole areas such as classic canvas sneaker styles.
BRIGHTNESS BOOST
COLOR CARE
BeZoes Darkerner
A color-enhancement concept for compatible dark footwear surfaces.
Developed for restoring a richer visual appearance while
supporting controlled finishing.
DARK COLOR CARE
LEATHER CARE
BeZoes Saddle Soap
A dedicated leather-care cleaning option for compatible leather
footwear. Designed for a more appropriate approach to leather
surfaces than using general sneaker cleaners.
LEATHER CARE
From “shoe cleaner” to a complete footwear-care system.
BeZoes allows SHELLA to communicate a stronger product story:
different problems deserve different treatment strategies.
Remove Surface Soil
Start with Liquid Cleaner or RTU Foam according to the material,
soil level and preferred application method.
Recover Appearance
For suitable white or aged footwear, use Whitener, Brightener
or Sole Sauce Icy according to the condition and substrate.
Care For The Material
Darkerner and Saddle Soap support specialized finishing and
material-specific care where appropriate.
Know the shoe before choosing the chemistry.
Professional shoe care starts with inspection. Material, coating,
color, construction, adhesive condition and stain type can all
influence the treatment.
Controlled cleaning and suitable brightening care.
Low-excess application with controlled agitation.
Use leather-compatible care and avoid unsuitable chemistry.
Use dedicated sole-care treatment when appropriate.
Always inspect and patch-test an inconspicuous area first. Results can
vary according to material, age, coating, previous treatment,
oxidation and footwear construction.
Which BeZoes product fits the job?
| Product | Primary Purpose | Ideal Application | Format |
|---|---|---|---|
| Liquid Cleaner | Controlled cleaning | Sneaker surface cleaning | 100 ml |
| RTU Foam | Ready-to-use cleaning | Fast controlled foam application | 60 ml |
| Whitener | Cosmetic whitening | Suitable white uppers | 100 ml + sponge |
| Sole Sauce Icy | Sole appearance restoration | Selected yellowed / oxidized-looking soles | 250 ml |
| Brightener | Brightness enhancement | Suitable white sole areas | 100 ml |
| Darkerner | Dark-color enhancement | Compatible dark footwear | Specialty care |
| Saddle Soap | Leather cleaning & care | Compatible leather footwear | Leather care |
BeZoes is part of SHELLA’s professional shoe-care philosophy.
SHELLA approaches footwear cleaning as a treatment process rather
than simply washing a pair of shoes.
Inspection, material identification, product selection, mechanical
action, drying and final quality checking all contribute to the
final result.
Know What You Are Cleaning
Identify material, color, construction, coating and existing
damage before treatment.
Choose The Right Product
Match the chemistry and application method to the cleaning
objective rather than forcing one product onto every shoe.
Clean With Precision
Control product quantity, moisture, dwell time, brush pressure
and drying according to the footwear.
Learn the science behind shoe care.
Shoes & Care Guide
Learn about sneaker cleaning, stains, whitening, leather care,
sole care and cleaning chemistry.
READ GUIDE →
Professional Shoe Cleaning
Discover SHELLA’s professional shoe cleaning and treatment
workflow in Surabaya.
VIEW SERVICE →
Wet & Dry Cleaning
Explore SHELLA’s professional approach to wet cleaning,
dry cleaning and specialized garment care.
EXPLORE →
SHELLA News & Science
Explore cleaning chemistry, stain science and professional
laundry-care education.
READ NEWS →
Good shoe care starts with good information.
For broader cleaning and material-care education, explore established
industry resources alongside SHELLA’s practical guides.
American Cleaning Institute
Educational information about cleaning chemistry and how
cleaning products work.
Leather Working Group
Learn more about leather production, environmental practices
and leather-related information.
Material-Aware Care
Always follow the footwear manufacturer’s care instructions
where available.
Frequently Asked Questions About BeZoes
What is BeZoes?
BeZoes is a SHELLA shoe-care product family designed for different
footwear-care tasks including cleaning, foaming, whitening,
sole care, brightness enhancement, dark-color enhancement and
leather care.
What is the difference between Liquid Cleaner and RTU Foam?
Liquid Cleaner provides a controlled liquid application, while
RTU Foam is a ready-to-use foam format designed for convenient
and targeted cleaning. The appropriate choice depends on the shoe,
soil level and cleaning workflow.
Can BeZoes Whitener remove yellowing from shoe soles?
BeZoes Whitener is positioned primarily as a cosmetic whitening
product for suitable surfaces. Sole yellowing and oxidation can
require a different treatment approach, such as a dedicated sole
treatment. Always identify the material before application.
What is BeZoes Sole Sauce Icy used for?
Sole Sauce Icy is designed for selected sole-care applications,
particularly where yellowing or oxidation affects the appearance.
Results depend on the sole material, oxidation level and treatment
conditions.
Is BeZoes safe for every type of shoe?
No cleaning product should automatically be assumed suitable for
every footwear material. Always check the manufacturer’s care
guidance, inspect the shoe and perform a small inconspicuous-area
test before full application.
Can BeZoes be used for professional shoe cleaning?
Yes. BeZoes is presented as part of SHELLA’s professional shoe-care
ecosystem. Professional treatment should still be based on material
identification, product selection, controlled application and
appropriate drying.
Where can I ask about BeZoes products?
Contact SHELLA through WhatsApp for product availability,
application guidance and professional shoe-care questions.
Your Shoes Deserve More Than Just Clean.
Discover the BeZoes approach to footwear care — engineered around
controlled cleaning, material awareness and brilliant results.
SHELLA Laundry & Dry Clean Surabaya
Professional Shoe Care & BeZoes Product System
Jl. Nginden VI B No.1B, Nginden Jangkungan, Kec. Sukolilo,
Surabaya, Jawa Timur 60118
WhatsApp:
+62 813-2623-5096
BeZoes product performance can vary according to footwear material,
previous treatments, condition and application method. Always test
before full application and follow applicable manufacturer-care
instructions.
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