BeZoes Liquid Cleaner
A precision liquid cleaner for controlled footwear cleaning. Ideal when the operator wants to manage product quantity, agitation and application area.
PRECISION CLEANING
SHELLA Shoe Care Technology
Clean Smarter.
BEZOES • ENGINEERED FOR BRILLIANT FOOTWEAR
Clean Smarter.
Care Deeper.
Keep Your Shoes Brilliant.
Meet BeZoes — a modular shoe-care product system developed for controlled cleaning, whitening, sole care, color enhancement and leather maintenance.
Controlled Cleaning
Material-Aware Care
Professional Shoe Care
Science-Driven
More Than A Cleaner
See Professional Shoe Care
One shoe. One material. One appropriate treatment.
Footwear is not made from one material — and it should not be treated with one aggressive cleaning method.
BeZoes is designed around a simple principle: match the product to the material, soil, finish and desired result.
From everyday sneaker cleaning to white-shoe brightening, sole-care treatment and compatible leather care, BeZoes gives shoe-care professionals and enthusiasts a more structured way to approach footwear maintenance.
The BeZoes System
Seven products. Different jobs. One shoe-care philosophy.
Choose the right BeZoes product according to the footwear material, cleaning objective and desired finish.
BeZoes RTU Foam
Ready-to-use foam designed for quick and controlled shoe cleaning. The foam format helps target the application area while supporting efficient mechanical cleaning.
READY-TO-USE FOAM
BeZoes Whitener
A cosmetic whitening treatment for compatible white footwear surfaces. Useful for refreshing appearance, covering suitable discoloration and improving visual brightness.
WHITE SHOE CARE
BeZoes Sole Sauce Icy
A specialty sole-care treatment for selected yellowed or oxidized-looking sole and midsole surfaces. Material testing and controlled application are recommended.
SOLE DE-OX CAREBeZoes Brightener
Designed for appearance-enhancement applications where additional brightness is desired. Particularly useful for suitable white sole areas such as classic canvas sneaker styles.
BRIGHTNESS BOOST
BeZoes Darkerner
A color-enhancement concept for compatible dark footwear surfaces. Developed for restoring a richer visual appearance while supporting controlled finishing.
DARK COLOR CARE
BeZoes Saddle Soap
A dedicated leather-care cleaning option for compatible leather footwear. Designed for a more appropriate approach to leather surfaces than using general sneaker cleaners.
LEATHER CARE
Marketing Position
From “shoe cleaner” to a complete footwear-care system.
BeZoes allows SHELLA to communicate a stronger product story: different problems deserve different treatment strategies.
01 / CLEAN
Remove Surface Soil
Start with Liquid Cleaner or RTU Foam according to the material, soil level and preferred application method.
02 / RESTORE
Recover Appearance
For suitable white or aged footwear, use Whitener, Brightener or Sole Sauce Icy according to the condition and substrate.
03 / FINISH
Care For The Material
Darkerner and Saddle Soap support specialized finishing and material-specific care where appropriate.
Material First
Know the shoe before choosing the chemistry.
Professional shoe care starts with inspection. Material, coating, color, construction, adhesive condition and stain type can all influence the treatment.
Canvas
Controlled cleaning and suitable brightening care.
Synthetic
Low-excess application with controlled agitation.
Leather
Use leather-compatible care and avoid unsuitable chemistry.
Rubber / Sole
Use dedicated sole-care treatment when appropriate.
Always inspect and patch-test an inconspicuous area first. Results can vary according to material, age, coating, previous treatment, oxidation and footwear construction.
Choose Your BeZoes
Which BeZoes product fits the job?
| Product | Primary Purpose | Ideal Application | Format |
|---|---|---|---|
| Liquid Cleaner | Controlled cleaning | Sneaker surface cleaning | 100 ml |
| RTU Foam | Ready-to-use cleaning | Fast controlled foam application | 60 ml |
| Whitener | Cosmetic whitening | Suitable white uppers | 100 ml + sponge |
| Sole Sauce Icy | Sole appearance restoration | Selected yellowed / oxidized-looking soles | 250 ml |
| Brightener | Brightness enhancement | Suitable white sole areas | 100 ml |
| Darkerner | Dark-color enhancement | Compatible dark footwear | Specialty care |
| Saddle Soap | Leather cleaning & care | Compatible leather footwear | Leather care |
Powered By Experience
BeZoes is part of SHELLA's professional shoe-care philosophy.
SHELLA approaches footwear cleaning as a treatment process rather than simply washing a pair of shoes.
Inspection, material identification, product selection, mechanical action, drying and final quality checking all contribute to the final result.
INSPECT
Know What You Are Cleaning
Identify material, color, construction, coating and existing damage before treatment.
SELECT
Choose The Right Product
Match the chemistry and application method to the cleaning objective rather than forcing one product onto every shoe.
CONTROL
Clean With Precision
Control product quantity, moisture, dwell time, brush pressure and drying according to the footwear.
Explore More
Learn the science behind shoe care.
Shoes & Care Guide
Learn about sneaker cleaning, stains, whitening, leather care, sole care and cleaning chemistry.
Professional Shoe Cleaning
Discover SHELLA's professional shoe cleaning and treatment workflow in Surabaya.
Wet & Dry Cleaning
Explore SHELLA's professional approach to wet cleaning, dry cleaning and specialized garment care.
SHELLA News & Science
Explore cleaning chemistry, stain science and professional laundry-care education.
Further Reading
Good shoe care starts with good information.
For broader cleaning and material-care education, explore established industry resources alongside SHELLA's practical guides.
American Cleaning Institute
Educational information about cleaning chemistry and how cleaning products work.
Visit ACI →Leather Working Group
Learn more about leather production, environmental practices and leather-related information.
Visit LWG →Material-Aware Care
Always follow the footwear manufacturer's care instructions where available.
SHELLA Shoe Care Guide →
FAQ
Frequently Asked Questions About BeZoes
What is BeZoes?
BeZoes is a SHELLA shoe-care product family designed for different footwear-care tasks including cleaning, foaming, whitening, sole care, brightness enhancement, dark-color enhancement and leather care.
What is the difference between Liquid Cleaner and RTU Foam?
Liquid Cleaner provides a controlled liquid application, while RTU Foam is a ready-to-use foam format designed for convenient and targeted cleaning. The appropriate choice depends on the shoe, soil level and cleaning workflow.
Can BeZoes Whitener remove yellowing from shoe soles?
BeZoes Whitener is positioned primarily as a cosmetic whitening product for suitable surfaces. Sole yellowing and oxidation can require a different treatment approach, such as a dedicated sole treatment. Always identify the material before application.
What is BeZoes Sole Sauce Icy used for?
Sole Sauce Icy is designed for selected sole-care applications, particularly where yellowing or oxidation affects the appearance. Results depend on the sole material, oxidation level and treatment conditions.
Is BeZoes safe for every type of shoe?
No cleaning product should automatically be assumed suitable for every footwear material. Always check the manufacturer's care guidance, inspect the shoe and perform a small inconspicuous-area test before full application.
Can BeZoes be used for professional shoe cleaning?
Yes. BeZoes is presented as part of SHELLA's professional shoe-care ecosystem. Professional treatment should still be based on material identification, product selection, controlled application and appropriate drying.
Where can I ask about BeZoes products?
Contact SHELLA through WhatsApp for product availability, application guidance and professional shoe-care questions.
Your Shoes Deserve More Than Just Clean.
Discover the BeZoes approach to footwear care — engineered around controlled cleaning, material awareness and brilliant results.
SHELLA Laundry & Dry Clean Surabaya
Professional Shoe Care & BeZoes Product System
Jl. Nginden VI B No.1B, Nginden Jangkungan, Kec. Sukolilo, Surabaya, Jawa Timur 60118
WhatsApp: +62 813-2623-5096
Professional Shoe Care & BeZoes Product System
Jl. Nginden VI B No.1B, Nginden Jangkungan, Kec. Sukolilo, Surabaya, Jawa Timur 60118
WhatsApp: +62 813-2623-5096
BeZoes product performance can vary according to footwear material, previous treatments, condition and application method. Always test before full application and follow applicable manufacturer-care instructions.