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SHELLA Laundry & Dry Clean Surabaya
Wet Cleaning
Engineered for Brilliant
Professional garment care is not simply about using a
washing machine. SHELLA combines fabric knowledge,
cleaning chemistry, stain science, controlled processing
and precision finishing to select the right treatment
for every garment.
Cleaning Starts With Chemistry
Wet cleaning uses water as the cleaning medium, but
professional wet cleaning is much more than washing.
The cleaning result is influenced by the interaction
between fabric, soil, water, detergent,
surfactant, enzymes, pH, temperature, mechanical
action, drying and finishing.
SHELLA principle:
The machine performs the process.
The technician determines the process.
This is why two laundry services can use similar
equipment but achieve very different results.
SHELLA Garment-Care Method
A professional workflow engineered around the garment,
not one universal washing program.
01
Inspect & Analyze
Identify fabric, construction, color, trims,
finishing and visible soil before treatment.
02
Identify the Soil
Sweat, body soil, oil, protein, starch, pigment,
food and other stains can require different
treatment strategies.
03
Select Chemistry
Choose suitable detergent, surfactant, enzyme,
oxygen chemistry, spotting agent or solvent
according to the garment.
04
Controlled Cleaning
Control temperature, pH, concentration,
mechanical action, time and rinsing.
05
Dry & Finish
Dry appropriately, restore garment shape and use
steam or pressing where required.
06
Final QC
Inspect cleanliness, appearance, remaining stains,
shape and presentation before return.
Comprehensive Laundry Chemistry
SHELLA’s garment-care approach considers chemistry as an
engineered system. Different chemicals perform different
functions.
Surfactants
Help reduce surface tension, wet textile fibers,
loosen soils and assist with emulsification and
suspension.
Enzymes
Protease, amylase and other enzymes can target
particular organic soils when conditions are
suitable.
Builders
Help detergent systems work effectively by managing
water hardness and interfering minerals.
Water Management
Water quality can influence detergency, mineral
deposits, color behavior and overall process
consistency.
Stain Chemistry
Different stain families require different chemistry.
One universal stain remover cannot safely solve every
stain problem.
Finishing Chemistry
Textile-compatible finishing systems may help improve
softness, antistatic behavior or garment presentation
when appropriate.
Engineered for brilliant:
professional garment cleaning is about selecting the
correct chemistry and process — not simply using more
chemical or stronger mechanical action.
Wet Clean & Dry Clean Use Different Chemistry
The difference is not simply “machine versus machine”.
The cleaning medium, chemistry and garment suitability
are fundamental.
Wet Cleaning
- Water-based cleaning medium
- Professional detergent system
- Surfactants and builders
- Enzymatic treatment where appropriate
- Controlled temperature and mechanical action
- Suitable for many water-compatible textiles
- Strong focus on water-soluble soil and freshness
Dry Cleaning
- Liquid solvent-based cleaning
- Specialized solvent detergency
- Professional spotting chemistry
- Useful for selected oil-based soils
- Suitable for selected structured garments
- Useful for solvent-compatible delicate textiles
- Requires specialized garment-care knowledge
SHELLA Laundry Knowledge
See real SHELLA methods, wet cleaning, dry cleaning,
stain science, laundry chemistry, garment care and
BeZoes shoe-care techniques on TikTok.
Driven By Science.
Engineered for Brilliant.
From wet cleaning and green dry cleaning to stain
treatment and shoe care, SHELLA combines practical
textile knowledge with cleaning chemistry to build
a treatment around the item.
Explore SHELLA Services
Continue exploring professional garment and textile care.
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